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Digital media and innovation :

Gershon, Richard A.,

Digital media and innovation : management and design strategies in communication / Richard A. Gershon. - Second edition. - 1 online resource (xvi, 284 pages). - Media Management and Economics Series . - Media management and economics series. .

Includes index.

ISBN: 9781003860341

Subjects--Topical Terms:
Mass media--Management.
Organizational effectiveness.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 302.23068

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