Understanding audiences, customers, and users via analytics :
Jansen, Bernard J.,
Understanding audiences, customers, and users via analytics : an introduction to the employment of web, social, and other types of digital people data / Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung. - 1 online resource (159 pages) - Synthesis Lectures on Information Concepts, Retrieval, and Services Series . - Synthesis Lectures on Information Concepts, Retrieval, and Services (Springer (Firm)) .
Includes bibliographical references.
9783031419331
Quantitative research--Data processing.
Data mining.
Big data.
Electronic books.
001.4/2
Understanding audiences, customers, and users via analytics : an introduction to the employment of web, social, and other types of digital people data / Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung. - 1 online resource (159 pages) - Synthesis Lectures on Information Concepts, Retrieval, and Services Series . - Synthesis Lectures on Information Concepts, Retrieval, and Services (Springer (Firm)) .
Includes bibliographical references.
9783031419331
Quantitative research--Data processing.
Data mining.
Big data.
Electronic books.
001.4/2