Social media analytics in predicting consumer behavior /
Social media analytics in predicting consumer behavior /
editors Selay Ilgaz Sümer, Baskent Universit, Department of Management, Ankara, Turkey, Nurettin Parilti, Hacı Bayram Veli University, Department of Business, Ankara, Turkey.
- 1 online resource (197 pages)
Includes bibliographical references and index.
9781000884470
Consumer behavior--Forecasting.
Social media--Data processing.
Business planning--Data processing.
Includes bibliographical references and index.
9781000884470
Consumer behavior--Forecasting.
Social media--Data processing.
Business planning--Data processing.