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Marketing management /

Kotler, Philip,

Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. - Seventeenth edition. - 1 online resource

Includes bibliographical references and index.

ISBN: 9780138076320

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.8

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