The marketing/accounting interface /
edited by Robin Roslender and Richard M.S. Wilson.
- London ; New York : [S.I.] : Routledge ; Westburn Pub., 2012.
- x, 218 p. : ill. ; 26 cm.
- Key issues in marketing management. .
- Key issues in marketing management. .
"This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8."--T.p. verso.
Includes bibliographical references and index.
9780415628860 (hbk.) 0415628865 (hbk.)
Industrial management.
Accounting--Management.
Marketing--Management.
658 / MAR 2012
"This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8."--T.p. verso.
Includes bibliographical references and index.
9780415628860 (hbk.) 0415628865 (hbk.)
Industrial management.
Accounting--Management.
Marketing--Management.
658 / MAR 2012