The marketing/accounting interface / edited by Robin Roslender and Richard M.S. Wilson. - London ; New York : [S.I.] : Routledge ; Westburn Pub., 2012. - x, 218 p. : ill. ; 26 cm. - Key issues in marketing management. . - Key issues in marketing management. .

"This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8."--T.p. verso.

Includes bibliographical references and index.

9780415628860 (hbk.) 0415628865 (hbk.)


Industrial management.
Accounting--Management.
Marketing--Management.

658 / MAR 2012