Principles and practices of marketing /
Jobber, David, 1947-
Principles and practices of marketing / David Jobber and Fiona Ellis-Chadwick. - Tenth edition. - 1 online resource (xxviii, 908 pages)
9781526849540
Marketing--Case studies.
Electronic books.
658.8
Principles and practices of marketing / David Jobber and Fiona Ellis-Chadwick. - Tenth edition. - 1 online resource (xxviii, 908 pages)
9781526849540
Marketing--Case studies.
Electronic books.
658.8