Mehta, Shreefal S.

Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta. - Cambridge : Cambridge University Press, c2008. - xxiii, 335 p. : ill. ; 26 cm.

Includes bibliographical references and index.

1. The biomedical drug, diagnostic, and devices industries and their markets. - 2. Markets of interest and market research steps. - 3. Intellectual property, licensing, and business models. - 4. New product development (NPD). - 5. The regulated market: gateway through the FDA. - 6. Manufacturing. - 7. Reimbursement, marketing, sales, and product liability.

9780521870986 (hbk.)

Biomedical engineering--Marketing.
Biomedical engineering--Patents.
Pharmaceutical biotechnology industry--Marketing.
Pharmaceutical biotechnology--Patents.
Medical instruments and apparatus--Marketing.
Medical instruments and apparatus--Patents.
Biomedical engineering--Marketing--Case studies.
Pharmaceutical biotechnology industry--Marketing--Case studies.
Medical instruments and apparatus--Marketing--Case studies.

660.60688 / MEH