Fisk, Raymond P.
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John. - Fourth edition. - xxiii, 261 pages : illustrations ; 26 cm
9781285057132 (paperback) 1285057139 (paperback)
Service industries--Marketing.
Service industries--Management.
658.8 / FIS 2014
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John. - Fourth edition. - xxiii, 261 pages : illustrations ; 26 cm
9781285057132 (paperback) 1285057139 (paperback)
Service industries--Marketing.
Service industries--Management.
658.8 / FIS 2014