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Performance marketing with Google Analytics :

Tonkin, Sebastian.

Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. - Hoboken, NJ : Wiley Pub., c2010. - xxiii, 427 p. : ill., maps ; 24 cm.

Includes index.

ISBN: 9780470578315 (pbk.) 0470578319 (pbk.)

Subjects--Uniform Titles:
Google Analytics.

Subjects--Topical Terms:
Internet marketing.
Web usage mining.

Dewey Class. No.: 658.872 / TON 2010

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