Hornby, Win.
Business economics / Win Hornby, Bob Gammie and Stuart Wall - 2nd ed. - Harlow, England : Financial Times Prentice Hall , c2001 - xv, 456 p. ; 24 cm. - Longman modular texts in business and economics .
1. The domestic economic environment - 2. The international economic environment - 3. Macroeconomic issues - 4. The structure of the economy - 5. Organisation of firms and markets - 6. Business objectives - 7. Demand in theory and practice - 8. Costs in theory and practice - 9. Pricing in theory and practice - 10. Investment in theory and practice - 11. Corporate strategy and business economics - 12. Government and business.
0273646036 (pbk.)
Managerial economics.
338.5024658 / HOR
Business economics / Win Hornby, Bob Gammie and Stuart Wall - 2nd ed. - Harlow, England : Financial Times Prentice Hall , c2001 - xv, 456 p. ; 24 cm. - Longman modular texts in business and economics .
1. The domestic economic environment - 2. The international economic environment - 3. Macroeconomic issues - 4. The structure of the economy - 5. Organisation of firms and markets - 6. Business objectives - 7. Demand in theory and practice - 8. Costs in theory and practice - 9. Pricing in theory and practice - 10. Investment in theory and practice - 11. Corporate strategy and business economics - 12. Government and business.
0273646036 (pbk.)
Managerial economics.
338.5024658 / HOR