Kotler, Philip.
Marketing management / Philip Kotler - 11th edition, International edition - xxix, 706 pages, [30 pages] ; 26 cm
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130497150 (paperback : international edition)
Marketing--Management.
658.8 / KOT
Marketing management / Philip Kotler - 11th edition, International edition - xxix, 706 pages, [30 pages] ; 26 cm
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130497150 (paperback : international edition)
Marketing--Management.
658.8 / KOT