Aaker, David A. 1938-
Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiv, 338 p. ; 23 cm.
Includes bibliographical references and index.
0471415723
Marketing--Management.
658.8 / AAK
Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiv, 338 p. ; 23 cm.
Includes bibliographical references and index.
0471415723
Marketing--Management.
658.8 / AAK