Norman, Richard.
Designing interactive strategy : from value chain to value constellation / Richard Normann and Rafael Ramirez - Chichester : Wiley, c1998 - xxi, 159 p. : ill. ; 23 cm.
Includes bibliographical references (p. [150]-151) and index
0471986070
Industrial management.
Strategic planning--Case studies.
Strategic planning
Value.
658.4012 / NOR
Designing interactive strategy : from value chain to value constellation / Richard Normann and Rafael Ramirez - Chichester : Wiley, c1998 - xxi, 159 p. : ill. ; 23 cm.
Includes bibliographical references (p. [150]-151) and index
0471986070
Industrial management.
Strategic planning--Case studies.
Strategic planning
Value.
658.4012 / NOR