Hospitality marketing / compiled by Ceridwyn King. - Sydney, NSW : Pearson/Custom Publishing, c2009. - 450 p. : ill. ; 27 cm.

"A Pearson Education Australia custom book". "This custom book is compiled from: Marketing essentials in hospitality and tourism : foundations and practice / Shoemaker and shaw ; Services management : the new paradigm in hospitality / Kanampully ; Services marketing : an Asian-Pacific and Australian perspective , 4th edition / Lovelock, Patterson and Walker ; Marketing for hospitality and tourism, 4th edition / Kotler, Bowen and Makens" Griffith University.

9781442508576 (pbk.)


Hospitality industry--Marketing.
Hospitality industry.
Tourism.

647.940688 / HOS