Zikmund, William G.
Marketing / William G. Zikmund, Michael d'Amico - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1999. - xxix, 701 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 672-683) and indexes.
Accompanied by 1 computer laser optical disc (4 3/4 in.) : Principles of Marketing : an interactive approach: ISBN : 0324004125
0538882158
Marketing.
658.8 / ZIK
Marketing / William G. Zikmund, Michael d'Amico - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1999. - xxix, 701 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 672-683) and indexes.
Accompanied by 1 computer laser optical disc (4 3/4 in.) : Principles of Marketing : an interactive approach: ISBN : 0324004125
0538882158
Marketing.
658.8 / ZIK