Kurtz, David L.
Contemporary marketing / David L. Kurtz. - 16th ed. - Mason, OH : South-Western/Cengage Learning, c2014. - xxxiii, 670, [77] p. : col. ill. ; 29 cm.
Includes indexes. "Boone & Kurtz".
113362846X (hbk.) 9781133628460 (hbk.)
Marketing.
658.8 / KUR 2014
Contemporary marketing / David L. Kurtz. - 16th ed. - Mason, OH : South-Western/Cengage Learning, c2014. - xxxiii, 670, [77] p. : col. ill. ; 29 cm.
Includes indexes. "Boone & Kurtz".
113362846X (hbk.) 9781133628460 (hbk.)
Marketing.
658.8 / KUR 2014