Kaser, Ken.

Advertising & sales promotion / Advertising and sales promotion Ken Kaser. - Mason, Ohio : South-Western, Cengage Learning, c2013. - xix, 461 p. : col. ill. ; 29 cm.

Includes index.

1111573239 (hbk.) 9781111573232 (hbk.)


Advertising.
Sales promotion.

659.1 / KAS 2013