Schiffman, Leon G.
Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson. - 6th edition. - xix, 708 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
9781442561533 (paperback)
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342 / SCH 2014
Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson. - 6th edition. - xix, 708 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
9781442561533 (paperback)
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342 / SCH 2014