Reynolds, Christopher.

Global logic : the challenge of globalisation for Southeast Asian business / Christopher Reynolds - Singapore : Prentice Hall, 2002. - 433 p. : ill. ; 23 cm.

Preface. - Acknowledgements. - Acronyms. - Introduction: Challenges to Convertional Wisdom. - 1. A Review of the Growth of Global Business. - 2. Globalisation Defined. - 3. The Southeast Asian Economic Miracle and International Trade Theory. - 4. The Growth of Regionalism. - 5. Global Finance and Southeast Asia. - 6. Southeast Asian Business Systems. - 7. The Financial Crisis as a 'Critical Event" for the Guanxi Business System. - 8. Redefining Conpetition. - 9. A Global Management Approach. - 10. A Global Marketing Approach. - 11. Global Business Stratedies for Southeast Asian Business. - 12. Engaging the Future: Critical Conversations for Southeast Asian Business. - Index.

0130093181 (pbk.)


Business enterprises--Asia, Southeastern.
Competition, International.
Financial crises--Southeast Asia
Globalization--Economic aspects--Asia, Southeastern.


Southeast Asia--Economic conditions.

338.70959 / REY