Aaker, David A. 1938-
Developing business strategies / David A. Aaker - 6th ed. - New York : John Wiley, c2001 - xiv, 338 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471064114
Marketing--Management.
Strategic planning
658.4012 / AAK
Developing business strategies / David A. Aaker - 6th ed. - New York : John Wiley, c2001 - xiv, 338 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471064114
Marketing--Management.
Strategic planning
658.4012 / AAK