Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Twelfth edition - xxiv, 832, [52] pages : colour illustrations ; 28 cm
Includes bibliographical references and index.
9781111821647 (hardback) 111182164X (hardback)
Marketing.
Marketing--Management.
658.8 / LAM 2013
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Twelfth edition - xxiv, 832, [52] pages : colour illustrations ; 28 cm
Includes bibliographical references and index.
9781111821647 (hardback) 111182164X (hardback)
Marketing.
Marketing--Management.
658.8 / LAM 2013