Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 3rd edition - xvii, 893 pages ; illustrations (chiefly colour) ; 26 cm.
0131200577
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 3rd edition - xvii, 893 pages ; illustrations (chiefly colour) ; 26 cm.
0131200577
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT