Arnould, Eric J.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd edition - xxv, 845, [22] pages : colour illustrations ; 27 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .
0072537140
Consumer behavior--United States.
Consumer behavior
658.8342 / ARN
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd edition - xxv, 845, [22] pages : colour illustrations ; 27 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .
0072537140
Consumer behavior--United States.
Consumer behavior
658.8342 / ARN