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Schiffman, Leon G

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 8th edition - xxiv, 587, [67] pages : colour illustrations ; 27 cm

ISBN: 0130673358 (hardback) 0130491756 (International edition)

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

Dewey Class. No.: 658.8342 / SCH

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