Quelch, John A.
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio : Thomson / South-Western, c2006. - vi, 324 p. : ill., map ; 24 cm.
Includes bibliographical references.
032432023X (hbk)
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Brand name products
658.827 / QUE
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio : Thomson / South-Western, c2006. - vi, 324 p. : ill., map ; 24 cm.
Includes bibliographical references.
032432023X (hbk)
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Brand name products
658.827 / QUE