Kotler, Philip.
Marketing management : an Asian perspectives / Philip Kotler... [et al.] - 3rd. ed. - Singapore : Prentice Hall, 2003. - xxvi, 771 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
0131001353 (pbk.)
Marketing--Management.
658.8 / MAR
Marketing management : an Asian perspectives / Philip Kotler... [et al.] - 3rd. ed. - Singapore : Prentice Hall, 2003. - xxvi, 771 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
0131001353 (pbk.)
Marketing--Management.
658.8 / MAR