Kapferer, Jean-Noël.
The new strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer. - 3rd ed. - London : Kogan Page, c2004. - xiv, 497 p. : ill. ; 25 cm.
Includes bibliographical references (p. [471]-483) and index.
0749442832
Brand name products--Management.
658.8343 / KAP
The new strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer. - 3rd ed. - London : Kogan Page, c2004. - xiv, 497 p. : ill. ; 25 cm.
Includes bibliographical references (p. [471]-483) and index.
0749442832
Brand name products--Management.
658.8343 / KAP