Hsu, Cathy H. C.

Marketing hospitality / Cathy H. C. Hsu, Tom Powers - 3rd ed. - New York : Wiley, c2002. - xxii, 360 p. : ill., maps ; 25 cm.

Rev. ed. of: Marketing hospitality / Tom Powers. 2nd ed. 1997.

Includes bibliographical references and index.

Marketing--Everybody's Job.- Hospitality Services.-The Macro and Micro Environments of Hospitality Marketing.- Segmenting and Targeting Markets.- Marketing Information and Research. Marketing Strategy.- Marketing Planning. - The Hospitality Product.- Place in Hospitality Marketing: Distribution.- Place in Hospitality Marketing: Location.- The Price of Hospitality.- Marketing Communication: Advertising.- Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.- Marketing at the Unit Level.- Summary.- Key Words and Concepts.- Resources on the Internet.- Discussion Questions.- References.

0471348856 (hbk.) 9780471348856 (hbk.)

Hospitality industry--Marketing.
Hospitality industry--Management.
Hospitality industry.

647.940688 / HSU