Burns, Alvin C.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - Upper Saddle River, N.J. : Pearson Education, c2012. - 413 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9780132598965 (pbk. : int. ed.) 0132598965 (pbk. : int. ed.)
Microsoft Excel (Computer file)
Marketing research.
658.83 / BUR 2012
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - Upper Saddle River, N.J. : Pearson Education, c2012. - 413 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9780132598965 (pbk. : int. ed.) 0132598965 (pbk. : int. ed.)
Microsoft Excel (Computer file)
Marketing research.
658.83 / BUR 2012