Zinkin, John.

Strategic management : what CEOs must do to succeed / John Zinkin. - Petaling Jaya, Selangor : Prentice Hall, c2003. - xii, 388 p. : ill. ; 22 cm.

Includes index.

9832639328 (pbk.)


Business planning.
Chief executive officers.
Creative ability in business.
Executive succession.
Industrial management.
Strategic planning.

658.4012 / ZIN