Generating and protecting business ideas understading business studies. [videorecording] : - Bendigo, Vic. : Video Education Australasia, 2010. - 1 videodisc (20 min.) : sd., col. ; 4 3/4 in. - Understanding business studies. .

Written by Steve Taylor. Written by Steve Taylor.

Narrator : Steve Taylor.

In business, a good idea can be worth millions. But how do you generate and then protect crucial ideas effectively from competitors? In this excellent program we explore how businesses develop and protect business ideas. Split into three defined sections and including input from new and established entrepreneurs including Philip Taylor, Sir James Dyson and leading patent lawyer Carin Burchill, this program looks at sources and development of business ideas, spotting trends and finding a niche market, copyright, patents and trademarks. This is a fantastic resource for inspiring viewers to reach for the skies and succeed.


Intellectual property--Great Britain.
Business enterprises
Business ethics.
Business planning

346.42048 / GEN 2010