Kurtz, David L.
Contemporary marketing / At head of title: Boone&Kurtz David L. Kurtz. - 2015 update edition. - xxxiii, 670, A-14, B-6, G-13, I-44 pages : illustrations ; 29 cm
Includes bibliographical references and index.
9781285187624 (paperback)
Marketing.
658.8 / KUR 2015
Contemporary marketing / At head of title: Boone&Kurtz David L. Kurtz. - 2015 update edition. - xxxiii, 670, A-14, B-6, G-13, I-44 pages : illustrations ; 29 cm
Includes bibliographical references and index.
9781285187624 (paperback)
Marketing.
658.8 / KUR 2015