Brace, Ian, 1949-
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace. - London : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) - Market research in practice series .
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X
Market surveys--Methodology.
Questionnaires--Methodology.
658.83 / BRA
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace. - London : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) - Market research in practice series .
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X
Market surveys--Methodology.
Questionnaires--Methodology.
658.83 / BRA