Haywood, Roger, 1939-
Manage your reputation : how to plan public relations to build & protect the organization's most powerful asset / Roger Haywood. - 2nd ed. - London : Kogan Page, c2002. - xii, 276 p. ; 24 cm.
Previous ed. published as: Managing your reputation. London : McGraw-Hill, 1994. Includes index.
1. Basic principles. 2. Board policy. 3. Managing the function. 4. Objectives. 5. Appraisal. 6. Marketing. 7. Employees. 8. Public affairs. 9. Corporate/investor relations. 10 Issues and crisis planning. 11. Personal skills.
0749437944
Public relations
659.2 / HAY
Manage your reputation : how to plan public relations to build & protect the organization's most powerful asset / Roger Haywood. - 2nd ed. - London : Kogan Page, c2002. - xii, 276 p. ; 24 cm.
Previous ed. published as: Managing your reputation. London : McGraw-Hill, 1994. Includes index.
1. Basic principles. 2. Board policy. 3. Managing the function. 4. Objectives. 5. Appraisal. 6. Marketing. 7. Employees. 8. Public affairs. 9. Corporate/investor relations. 10 Issues and crisis planning. 11. Personal skills.
0749437944
Public relations
659.2 / HAY