Dunmore, Michael.
Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore. - London : Kogan Page, 2002. - viii, 264 p. ; 25 cm.
Includes index and bibliographical references
0749436638
Marketing--Management.
Personnel management.
658.8 / DUN
Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore. - London : Kogan Page, 2002. - viii, 264 p. ; 25 cm.
Includes index and bibliographical references
0749436638
Marketing--Management.
Personnel management.
658.8 / DUN