Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors. - Thousand Oaks, Calif. : SAGE, c1995. - xiii, 304 p. : ill. ; 23 cm.

Includes bibliographical references and index.

0803953984 (pbk.)


Mass media in health education.
Health promotion.

362.1014 / DES