Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 27 cm + 1 electronic optical disc (CD-ROM) (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Accompanied by 1 electronic optical disc (CD-ROM) : DDB Needham Lifestyle Survey Data Disk for use with Consumer Behavior Building Marketing Strategy ISBN 007124040-D
0071240403 (Int. ed) (pbk)
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973 / HAW
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 27 cm + 1 electronic optical disc (CD-ROM) (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Accompanied by 1 electronic optical disc (CD-ROM) : DDB Needham Lifestyle Survey Data Disk for use with Consumer Behavior Building Marketing Strategy ISBN 007124040-D
0071240403 (Int. ed) (pbk)
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973 / HAW