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Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 6th edition - xviii, 621 pages : colour illustrations, colour maps ; 29 cm

ISBN: 0131230115 (International edition) 0131404067 (hardback)

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / SOL

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