Marketing /
Philip Kotler ... [et al.].
- 6th ed.
- Frenchs Forest, N.S.W. : Prentice Hall, c2004.
- xxxi, 944 p. : ill. ; 25 cm.
1741031591 (pbk.)
Marketing--Management.--Australia
Marketing--Management.--New Zealand
658.8 / MAR
1741031591 (pbk.)
Marketing--Management.--Australia
Marketing--Management.--New Zealand
658.8 / MAR