Kotler, Philip.
A framework for marketing management / Philip Kotler & Kevin Lane Keller. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xvi, 362 p. ; 24 cm.
Includes bibliographical references and index.
9780136026600 (pbk.) 0136026605 (pbk.)
Marketing--Management.
658.8 / KOT
A framework for marketing management / Philip Kotler & Kevin Lane Keller. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xvi, 362 p. ; 24 cm.
Includes bibliographical references and index.
9780136026600 (pbk.) 0136026605 (pbk.)
Marketing--Management.
658.8 / KOT