McDonnell, Ian.
Event sponsorship / Ian McDonnell and Malcolm Moir. - xiii, 143 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9780415533881 (paperback) 9780415533874 (hardback)
Special events--Management--Case studies.
Corporate sponsorship--Case studies.
394.2068 / MAC 2014
Event sponsorship / Ian McDonnell and Malcolm Moir. - xiii, 143 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9780415533881 (paperback) 9780415533874 (hardback)
Special events--Management--Case studies.
Corporate sponsorship--Case studies.
394.2068 / MAC 2014