Hendrix, Jerry A.

Public relations cases / Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth, c2004. - ix, 437 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0534606105 (pbk)


Public relations--United States--Case studies.
Publicity--Case studies.

659.2 / HEN