Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 8th edition. - xxx, 714 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
0324190433 (hardback) 9780324190434 (hardback)
Industrial marketing--Management--Case studies.
658.804 / HUT
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 8th edition. - xxx, 714 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
0324190433 (hardback) 9780324190434 (hardback)
Industrial marketing--Management--Case studies.
658.804 / HUT