Rosenbloom, Bert.

Marketing channels : a management view / Bert Rosenbloom. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xx, 649 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0324186932 (hbk)


Marketing channels.
Marketing channels--Management

658.87 / ROS