Wine food and tourism marketing /
C.Michael Hall, editor.
- Binghamton, NY: Haworth, 2003
- xiv, 176p. ; 21cm
Includes bibliographical references and index
Preface.- Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry.- The Organization of Wine Tourism in France: The Involvement of the French Public Sector.- Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies.- Positioning and Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing.- An analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures.- The Role of Local and Regional Food in Dstination Marketing : A South African Situation Analysis.- Wine and Tourism at the "Fairest Cape": Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa).- Policy, SUpport and Promotion for FOod-Related Tourism Initiatives: A Marketing Approach to Regional Development.- Seasonality in New Zealand Winery Visitation: An Issues of Demand and Supply.- Index.
0789001063
Wine and wine making.
Tourism--Marketing.
338.4791 / WIN
Includes bibliographical references and index
Preface.- Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry.- The Organization of Wine Tourism in France: The Involvement of the French Public Sector.- Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies.- Positioning and Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing.- An analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures.- The Role of Local and Regional Food in Dstination Marketing : A South African Situation Analysis.- Wine and Tourism at the "Fairest Cape": Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa).- Policy, SUpport and Promotion for FOod-Related Tourism Initiatives: A Marketing Approach to Regional Development.- Seasonality in New Zealand Winery Visitation: An Issues of Demand and Supply.- Index.
0789001063
Wine and wine making.
Tourism--Marketing.
338.4791 / WIN