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Vivian, John

The media of mass communication / John Vivian. - 11th ed. - Boston : Pearson, c2013. - xxvi, 478 p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780205876457 (pbk. : Int. ed.) 0205876455 (pbk. : Int. ed.)

Subjects--Topical Terms:
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.

Dewey Class. No.: 302.23 / VIV 2013