Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz - 12th ed. - Mason, Ohio : South-Western/Thomson Learning, c2006. - lvi, 656 [71] p. : col. ill. ; 29 cm. + set of 4 sound disc
Includes bibliographical references (p. N1-N10) and index
Accompanied by Set of 4 sound discs : Contemporary Marketing : Audio Chapter Reviews.
0324236735 (hbk.) 0324236840 (Audio CD)
Marketing.
658.8 / BOO
Contemporary marketing / Louis E. Boone, David L. Kurtz - 12th ed. - Mason, Ohio : South-Western/Thomson Learning, c2006. - lvi, 656 [71] p. : col. ill. ; 29 cm. + set of 4 sound disc
Includes bibliographical references (p. N1-N10) and index
Accompanied by Set of 4 sound discs : Contemporary Marketing : Audio Chapter Reviews.
0324236735 (hbk.) 0324236840 (Audio CD)
Marketing.
658.8 / BOO