Ang, Ien.
Desperately seeking the audience / Ien Ang. - London : Routledge, 1998. - xii, 203 p. ; 24 cm.
First published: 1991.
Includes bibliographical references (p. [186]-199) and index.
I. Conquering the audience: the institutional predicament - II. Marketing the audience: American television - III. Serving the audience: European television.
9780415052702 (pbk.) 041505270X (pbk.)
Television viewers--United States.
Television viewers--Europe.
302.2345 / ANG
Desperately seeking the audience / Ien Ang. - London : Routledge, 1998. - xii, 203 p. ; 24 cm.
First published: 1991.
Includes bibliographical references (p. [186]-199) and index.
I. Conquering the audience: the institutional predicament - II. Marketing the audience: American television - III. Serving the audience: European television.
9780415052702 (pbk.) 041505270X (pbk.)
Television viewers--United States.
Television viewers--Europe.
302.2345 / ANG