Boyce, John David, 1934-
Marketing research / John Boyce. - 2e [edition]. - xvi, 599 pages ; 26 cm
Includes index.
007471421X (paperback) 9780074714218 (paperback)
Marketing research.
658.83 / BOY
Marketing research / John Boyce. - 2e [edition]. - xvi, 599 pages ; 26 cm
Includes index.
007471421X (paperback) 9780074714218 (paperback)
Marketing research.
658.83 / BOY