Aaker, David A. 1938-
Strategic market management / David A. Aaker. - 7th ed. - Hoboken, NJ : John Wiley, c2005. - xii, 356 p. : ill. ; 23 cm.
Includes bibliographical references and index
0471484261 (pbk.) 0471659037 (pbk.)(Int.ed)
Marketing--Management.
658.8 / AAK
Strategic market management / David A. Aaker. - 7th ed. - Hoboken, NJ : John Wiley, c2005. - xii, 356 p. : ill. ; 23 cm.
Includes bibliographical references and index
0471484261 (pbk.) 0471659037 (pbk.)(Int.ed)
Marketing--Management.
658.8 / AAK